The Process

Just like any project, the final product was largely steered by the client. The logotype we landed on wasn’t my first choice and I think that’s the beauty of a collaborative process. Even a client with no prior design experience can illuminate new paths to take the design down — and oftentimes it ends up at an even better place than it would have without client input. I very much value the feedback I get from my clients and promise to work a design until they’re 100% satisfied with it. Here are some examples of designs along the way that didn’t work, but ultimately led us to the final product.