redesigning Adventure Cyclist magazine

To celebrate the 50th volume of Adventure Cyclist, I led a full redesign for the brand in 2022, and launched the new format in January 2023 (we had a big party with our community to celebrate.) During this project, I worked closely with the editorial team to define an editorial mission and visual direction for the brand that emphasizes a rich legacy of mapmaking and that welcomes a younger, more diverse audience with open arms. After a thorough discovery phase, I created an identity system heavily influenced by vintage cycling maps with plenty of design easter eggs for long-time readers and friendly elements for new ones. A big goal was to strip away all of the clutter that had built up over the years and create a streamlined template that was fun, cohesive, innovative, and encourages the reader to engage in creative problem-solving while being inspired. The result is an approachable, clean design that propels the brand forward while continuing to honor its heritage.